Agnes Avdeeva

Introducing Rose Avenue, an extra bold serif font with soft, charming rounded edges and curves. Rose Avenue brings chunky retro typography to the modern era, and includes 70 additional special characters with additional flair and flourishes - providing you with a variety of captivating custom text arrangements. Whether it's a fancy retro-inspired logo, or engaging bold header text - Rose Avenue is able to deliver.

Accessing Alternate Characters • Many letters of this font have multiple alternate versions (see final image). In order to access each one, simply make sure 'Standard Ligatures' are enabled, and follow your letter with a number. For example, typing 'A1, A2, A3, A4, A5' will generate the 5 alternate versions shown for capital A.

Accessing Ligatures • There are 10 lowercase ligatures (double letters) included. In order to access these, simply make sure 'Standard Ligatures' are enabled, and the ligatures will automatically generate as you type.

All special characters can also be accessed via a Glyphs panel.

Language Support • Rose Avenue supports the following languages; English, French, Italian, Spanish, Portuguese, German, Swedish, Norwegian, Danish, Dutch, Finnish, Indonesian, Malay, Hungarian, Polish, Croatian, Turkish, Romanian, Czech, Latvian, Lithuanian, Slovak, Slovenian

As one of the most distinguished lettering artists of the 20th century, Meyer “Dave” Davison’s greatest contribution to the American visual landscape is arguably Davison Spencerian. The alphabet made its first appearance in Photo-Lettering’s 1946 catalog and remains a benchmark of the ornamental script genre. Thanks to the skillful hands of Mitja Miklavčič and the tireless eyes of House Industries designers Ben Barber and Ken Kiel, we have preserved the poise and precision of Davison’s masterwork in this faithfully-rendered digital incarnation. From automotive exhaust accessories and pirate-themed wedding invites to New Orleans sissy bounce hip-hop CD covers and upmarket bivalve ambrosia packaging, Davison Spencerian offers sober sophistication and unparalleled flexibility.

DAVISON SPENCERIAN CREDITS:

Typeface Design: Meyer “Dave” Davison

Typeface Digitization: Mitja Miklavčič

Typeface Direction: Ben Kiel and Ken Barber

Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

Firmin Didot is credited with establishing the Modern genre of serif typefaces, of which Beaux Arts Didots stands as an exemplary model. Like the French neoclassical architecture of its namesake, Beaux Arts has all the hallmarks of the early nineteenth-century style: a clear and confident construction consisting of simple yet strong lines. Use it for elegant and formal settings, or when a direct typographic tone is desired. Mix it with styles of similar sensibilities such as Plinc Hanover and Davison Spencerian. Digitized from the original Photo-Lettering film matrix in 2014 by Jean-Baptiste Levée.

BEAUX ARTS DIDOT CREDITS:

• Typeface Design: Photo-Lettering Staff
• Typeface Digitization: Jean-Baptiste Levée
• Typeface Production: Ben Kiel
• Typeface Direction: Ken Barber

Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

When it comes to poster design, the line between wild west and psychedelic can be surprisingly fine. Dave West combined both typographic genres to create his refreshing Banjo. Developed in the late 1960s for Photo-Lettering, Inc., this curvaceous high-contrast sort-of serif might have been born on the nineteenth-century frontier, but it was raised in the counterculture of the mid-twentieth century. Use it wherever the conventional and uncommon collide. Vectorized by Mitja Miklavčič in 2017.

Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.

Acid Green has quite a psychedelic flair, but its origins are from long before the sixties psychedelia.

Its roots date back to 1914, from an unnamed alphabet by J.M. Bergling, the amazing jewelry engraver and 'letterform inventor'—as he considered himself—whose books of art alphabets and lettering influenced countless artists, including, not surprisingly, those involved with the genesis of Art Nouveau and Art Deco movements.

Perfect for multiple display uses, including retro designs and trippy letterings, Acid Green has an extensive character set, with multilingual support covering 208 languages. There are yet some handy stylistic alternatives for some extra grooviness.

Acid Green is somewhat retro looking, for sure, but it can sound perfectly contemporary too. Tune in and enjoy a creative trip!

[Pizza illustration on the first graphic by our neighbor @pedrocorrea84]