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The hand lettered film credits for 1937’s “Make Way for Tomorrow” were done in a sans serif design with an ever-so-slight flare and a slightly semi-calligraphic look.
Unusual in both style and varying character thicknesses, the lettering has been digitally redrawn as Retirement JNL, which is available in both regular and oblique versions.
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When it comes to poster design, the line between wild west and psychedelic can be surprisingly fine. Dave West combined both typographic genres to create his refreshing Banjo. Developed in the late 1960s for Photo-Lettering, Inc., this curvaceous high-contrast sort-of serif might have been born on the nineteenth-century frontier, but it was raised in the counterculture of the mid-twentieth century. Use it wherever the conventional and uncommon collide. Vectorized by Mitja Miklavčič in 2017.
Like all good subversives, House Industries hides in plain sight while amplifying the look, feel and style of the world’s most interesting brands, products and people. Based in Delaware, visually influencing the world.
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Agnes Avdeeva
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